You are currently viewing Digital Marketing Industry Agency SEO, Social, Paid, and Content Foxtail Founder Mike Templeman Show 013

Digital Marketing Industry Agency SEO, Social, Paid, and Content Foxtail Founder Mike Templeman Show 013

The post-Digital Marketing Industry Agency SEO, Social, Paid, and Content.Foxtail Founder Mike Templeman Show was first published on mitchellchadrow.com

0:00you’re listening to the listen up show
0:01darn up entrepreneur podcast I’m
0:03Mitchell Chad Rowe your host today on
0:05show zero one three today we’re here
0:09with Mike Templeman failure should not
0:11be something that you say yeah I fail
0:13failure should be something that just
0:15stings and you just makes you a
0:18miserable sack and if it Ben I think
0:21you’re going to learn from it and it’s
0:22going to be strong and pertinent enough
0:24to actually stick with you and so when I
0:26think of failure I’ve got a couple that
0:28comes right off the top of my head one
0:29of them was trusting people I trusted

0:31people to do what they said they would
0:33do and to abide by unwritten rules and
0:38by unwritten agreements and these types
0:40of things and why stabbed in the
0:43background
0:43numerous times and I’m a very trusting
0:45person and now I’d live with a very
0:48healthy dose of skepticism to where I
0:50would say I am pretty much cynical about
0:52a lot of things and it’s okay because
0:55you kind of need that in business
0:57because there really is an entire
1:00underbelly of the business world that is
1:02looking to take advantage of the
1:04unsuspecting so your business it’s your
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1:58we’re here today with Mike Templeman
2:00Mike is an entrepreneur he’s a writer
2:02who enjoys writing about startup and
2:04geylang service businesses and all
2:06things content marketing he’s also the
2:08founder foxtail marketing which is
2:10actually a digit
2:11demand generation firms locations in
2:13Canada Australia London New York City
2:16justjust the name of you right Mike
2:18that’s correct yeah super you actually
2:20have columns in Forbes and Entrepreneur
2:22Magazine but Mike why don’t you fill in
2:24some of the gaps tell us a little bit
2:26about you both personally and
2:28professionally to give us some insight
2:30so that the audience can can learn a
2:32little bit more about you okay so I
2:34started off in Canada I’m actually
2:37Canadian by birth and moved down to
2:39Georgia where kind of grew up and then
2:42migrated over to Utah where ended up
2:45marrying a Utah gal and am now here but
2:48with that it professionally started in
2:51the marketing departments of some
2:53companies launched my own venture back
2:56in 2009 was able to sell that in 2013
2:59and then rolled the profits from that
3:01into the agency Fox sales and was able
3:06to bootstrap it and grow it without you
3:09know adding anybody to the cap table
3:10which was kind of a focus for me at that
3:12point at a very messy cap table with my
3:15previous engagement and really wanted to
3:17just do something on my own
3:18and that’s you know been great for
3:21growth we are well above 60 employees
3:24now and growing aggressively and really
3:28looking to bring something different to
3:30the digital marketing landscape our
3:32startup around for all your hosting
3:35needs head on over to Mitchell Chad Road
3:37comm slash hosting Mitchell Chad Road
3:40comm lash hosting for all your web
3:43hosting need who do you use to host this
3:45website I also noticed that just from
3:48from all your writings and looking at
3:50the website that you’re also very much
3:52into educating consumers your clients
3:56and sort of taking them all the way
3:57through and taking really a very complex
4:00subject matter and really kind of you
4:02know making it simple and easy for for
4:04people to understand I noticed that you
4:06have that foxtail University and your
4:08blog you know the Fox teen tell us a
4:10little bit about the importance of that
4:12and how you work with your clients in
4:14that regard my personal opinion is an
4:16informed client is the best client and
4:19with that being the case we also
4:21practice what we preach here and we tell
4:24our clients when they
4:25creating content you got to give till it
4:26hurts because if you’re trying to
4:29attract people with content marketing
4:30that is very superficial and doesn’t
4:33really solve their problems you’re just
4:35going to drown out you’re just going to
4:36sound like everybody else instead what
4:38we tell them is show them how the
4:39sausage is made
4:40tell them exactly how you do everything
4:42and the truth that matters most people
4:44are coming to you because you’re so good
4:46at what you do not what you do if it’s a
4:49service company and for that matter we
4:52teach people everything we do all of the
4:55tactics are available for download
4:56online via ebooks or go to our Fox veil
4:59University section you can learn learn
5:01learn we do trainings with our existing
5:03clients and while I am NOT a gifted
5:06writer by any stretch
5:07I suck at grammar and you know just just
5:10I don’t really I’m not really a great
5:14writer from a structural point of view I
5:16can tell a story and what I what I do
5:18think is one of my strengths is I made
5:20us take complicated ideas and wrap them
5:23into a metaphor that pretty much anybody
5:24can pick up and I was teaching that way
5:26so that’s what a lot of my writing does
5:28and it’s very I would say is evidence
5:33sometimes Forbes does try and tell me
5:35down quite a bit officers a little bit
5:37more open to my personality but you know
5:41it comes out and it’s a lot of fun sure
5:44you know it’s interesting we just had
5:46Scott Packer ello on our last podcast
5:50and one of the things that he said is
5:52everybody’s good at something focus on
5:55what you’re good at and and from what I
5:57heard from you you know you’re good at
5:58sort of you know telling that that story
6:02and and not necessarily grammar and and
6:05and other nuts and bolts with that come
6:08with the writing but there’s there’s
6:09something that that people are good at
6:11so we’re talking to a lot of
6:12entrepreneurs and then trying to
6:14motivate them to sort of either start or
6:16grow or scale up that business I mean
6:19you already now have success this is
6:20being your second business how did you
6:23do that with the with the first business
6:25you know basically scale it up turn it
6:27around sell it and then take some of
6:29those profits and start the digital
6:31content marketing firm that you now have
6:33that you’ve grown to 60 employees well
6:35obviously my first company was a
6:38nightmare I did not run it well I made
6:42so many mistakes in retrospect it was a
6:45big learning experience had failure
6:47after failure but was luckily able to
6:49build something that still generated
6:51revenue and grew very quickly but in
6:53hindsight could have been so much more
6:55and in 10 to 15 years I hope to look
6:58back on what I’m doing now and agreed
7:00that whatever I’ve done with foxtail
7:02well I might feel it is a adequate
7:05sometime it I keep doing so much more
7:08and the goal is just to keep learning
7:11and growing from those mistakes so
7:12really I don’t even value the money that
7:14was made from the sale of the last
7:16organization but more so the experience
7:19that I received and I have gained
7:21immense amounts of experiencing what I’m
7:23currently doing as well and it has to
7:26grow and learn and know what I’m not
7:28going to do what I am going to do in the
7:29future and I think that that was really
7:33the most valuable thing I was able to
7:34get out of it when helping entrepreneurs
7:36and in this case what you do is SEO
7:38we’ll get into that a little bit you
7:40know one of the things that the
7:41entrepreneurs are learning from the new
7:43startups are other people’s failures and
7:45what they’ve actually learned from it so
7:47that they don’t obviously have to go
7:49through those same types of things and
7:51they can sort of gain that wisdom and
7:53sort of be a little bit more ahead of
7:54the game if you will so take us through
7:56and it could have been your last
7:58endeavor that it sounds like in all
8:00aspects you know you were able to
8:02obviously you know make a profit even
8:05though you didn’t use that as the
8:06measuring stick of your success but but
8:08maybe tell our audience a little bit
8:10about you know your lowest point as an
8:12entrepreneur as a business person and
8:14what you actually learned from it and
8:16maybe some takeaways so that the
8:18audience can sort of gain from that as
8:20well and and and and in doing so can
8:22learn a little bit more about you and
8:25the organization that you’ve now built
8:27into this successful agency yeah
8:29whenever I think about it and you know I
8:31wrote an article on Forbes a little bit
8:32ago called let’s knock it off with all
8:35the failure praising just because while
8:37I do aspire to to learn from my failures
8:41and I do think that people should learn
8:44as quickly as possible from their
8:45failures I feel like
8:47with Silicon Valley and the rise of the
8:50the the conversation that and the you
8:54know the the narrative around failure
8:58it’s shifting from being something that
9:01should be really a negative that comes
9:04into a positive if people are doing it
9:06as a positive that’s a positive and I
9:08think it still should be viewed as a
9:09negative but you have to learn from it
9:11and it can turn into a positive a lot of
9:14people kind of where these failures on
9:16their sleeve and say yeah you know ways
9:19to talk money failed the company but I
9:21learned a lot of stuff into the next
9:23thing well I don’t think you’re really
9:25talking about that I think you should be
9:26talking about you know yes share people
9:29share with people that the failure the
9:31story of the failure but embrace it for
9:33what it really wants and the reason I
9:35say that is because I read all these
9:36posts on medium and on I find them on
9:40Twitter all the time of founders who
9:42have run their companies into the ground
9:43and they give their what I learned
9:46speech and it’s always the same damn
9:48thing Oh watch your burn rate actually
9:50build a company people want to pay for
9:52don’t focus too much on marketing but
9:54rather on product and stuff like oh of
9:56course
9:57wait what are you talking about this is
9:59news thank you for the insight but if
10:01you were leading all the other failure
10:02posts you would have realized that you
10:04were doing all those stupid things we
10:05want to talk about failure but they
10:07don’t actually learn from it a lot of
10:08times and you really do i failure should
10:12not be something that you say yeah i
10:14fail failure should be something that
10:16just stings and you just makes you a
10:19miserable sack and if it been i think
10:22you’re going to learn from it and it’s
10:23going to be strong and pertinent enough
10:25to actually stick with you and so when I
10:27think of failure I’ve got a couple that
10:29come right off the top of my head one of
10:30them was trusting people I trusted
10:33people to do what they said they would
10:34do and to abide by unwritten rules and
10:39by unwritten agreements and these types
10:41of things and why stabbed in the back
10:44from Maryland numerous times and I’m a
10:46very trusting person and now I’d lived
10:49with a very healthy dose of skepticism
10:50to where I would say I am pretty much
10:53cynical about a lot of things and
10:56it’s okay because you kind of need that
10:58in business because there really is an
11:00entire under ability of the business
11:03world that is looking to take advantage
11:05of the unsuspecting so for that reason I
11:08was burned in a situation where a
11:12partner of ours sent some of their
11:15employees to our office to do corporate
11:18espionage to be able to steal and use
11:20stuff against us and all these types of
11:22things meanwhile they were coming under
11:24the guise of I can’t make enough money
11:25at this place and I’m desperate for help
11:27can you please help me out and go
11:29through this big sob story and of course
11:30believe it right out of hand and ended
11:33up being a horrible situation for us
11:35where they tried to capture all this
11:37stuff legally and really they were just
11:39looking to screw us and wanted
11:40ammunition to order a settlement to let
11:43us not sue them into the Stone Age
11:45because they knew they were going to end
11:47up screwing up so that that led me to
11:49that and then the second one that I’ve
11:51learned the most of was and I know it
11:54sounds terrible saying don’t trust
11:55people but I’ve seen it alpha in
11:56business trust them as far as they’re
12:00willing to sign on something and then
12:01you know just get it in writing cuz you
12:03never know and then the second one was
12:05with my last company I I thought the
12:09idea of raising money and bringing in
12:11investors with some form of success when
12:13really it’s not you’re taking debt out
12:15on the company you are bringing in extra
12:18cooks into the kitchen and all these
12:19different analogies you want to use
12:22there but it made my life miserable and
12:25while it helped us grow very quickly and
12:27I was able to scale it I never was able
12:31to make the company what I wanted it to
12:33so because of that I said you know what
12:36on my next one I’m rolling the dice yes
12:39I’m taking a bigger chance because it is
12:41my money but it is my company and I get
12:43to call the shop and that’s why I did it
12:46so I don’t I think nowadays people think
12:49that raising money is some form of
12:50success but you know there’s a guy here
12:53who we’ve worked with as a client and
12:55they’re one of those unicorns
12:57qualtrix and their CEO Ryan Smith likes
13:00to say people come up to me and
13:02congratulate me on our latest round of
13:04funding but I can’t remember the last
13:05time I want to congratulate it someone
13:07on getting a you know
13:09million-dollar mortgage or something
13:10like that that’s basically what it is
13:12you’re just getting into debt or you’re
13:14getting all these added responsibilities
13:17and and I think that I at the time was
13:20not aware of how that all worked and I
13:22think that a lot of entrepreneurs that
13:23have come up in this the summer time for
13:26fund raising really don’t understand all
13:30the things that they are committing to
13:32and and so you know that that brings me
13:35to two quick points and I’ll just
13:37comment on on your point about you know
13:40bringing up failures and and sort of you
13:43know people that actually talk about
13:44their their failures like as if it’s
13:46some kind of a you know a good thing and
13:48I think that when you’re when you’re
13:50talking to people like the listen up
13:53podcast trusted friends audience here
13:55one of the things that we kind of value
13:57the most is not only education but but
14:01dealing with genuine people that we can
14:03trust and that we can’t count on like
14:05you know basically we say trust smarter
14:07so when when building your personal
14:09relationships how do you know who you
14:12can count on how do you know you can go
14:13to a certain person that’s going to be
14:16able to help you and one of the reasons
14:18actually Mike that we had you on the
14:19show today is because you know a lot of
14:22people are building their websites
14:23they’re trying to sort of build their
14:25subscriber base and there’s so many
14:28talking heads out there about SEO about
14:31content marketing about building up
14:33scaling up and because of that it’s kind
14:36of hard in a very loud crowded noisy
14:39marketplace who we can actually count on
14:42and who we can actually trust and
14:44actually when I I started to read some
14:47of your stuff and I started looking
14:49through it all I could actually tell at
14:51least that was the feeling that I got
14:53that this was somebody that I could
14:55trust that that actually is someone who
14:57has built this organization has built
14:59this company and someone that’s actually
15:02speaking to me and if you were doing
15:04that and speaking to me I felt very
15:06comfortable and having you on the show
15:08because I knew that it was going to
15:09resonate with other people in the
15:11audience so that’s why I think you know
15:14it’s good to sometimes talk about your
15:16failures it’s all in the the content of
15:19who’s actually
15:20hearing it you know for me it lets me
15:23know who you are as a human being as a
15:25person and when I’m building a
15:27relationship with someone like that
15:28that’s you know unfortunately how to go
15:31through that but it really does tell me
15:33something about you
15:35and it makes me trust you actually even
15:37more um so anyway for me that’s a good
15:40thing um but you know you you might look
15:42at it differently and then your second
15:44point I think was very helpful to the
15:45audience and that is Bank smarter
15:47in other words we had a guest on that
15:49that you know that the Mike Callahan and
15:52and Bonnie Harvey who sold who actually
15:55sold barefoot wines – EJ gallo they said
15:59you know it’s not all about borrowing a
16:01lot of money
16:02um because at the end of the day
16:04sometimes that’s not the best way to
16:06grow your business so look what you’re
16:08doing now you’re you’re obviously not
16:10doing that you’re taking the opposite
16:12approach and I think for young
16:13entrepreneurs out there for people who
16:15are just starting their businesses and
16:17people who are now trying to scale up I
16:19think that those are two very important
16:21messages and they can learn something
16:23from you by those failure stories so
16:26anyway that that’s my take on that
16:28yeah and I appreciate that and I think
16:31to go along with what you were saying
16:34raising money in it nowadays and what I
16:38think is the biggest issue here is
16:40raising money will convince you that you
16:43have a product or service that people
16:45want because when you have a lot of
16:48money you don’t have to worry about cash
16:49flow and customers and revenues as much
16:52you you have a little bit more time so
16:55you’re able to spend more on marketing
16:56and if you spend enough in marketing you
16:58can sell a really crappy service or
16:59product but people turn out of those
17:02very quickly they realize that they
17:04weren’t so the bill of goods they want
17:06they will eventually turn out of that
17:07and so by building a company without
17:11venture funding or without a lot of
17:13outside dealing it makes you very
17:16quickly iterate a product or service
17:19that people need because the only way
17:21you’re going to grow is by getting
17:22customers and customers that stay and it
17:25forces you to grow off of revenue and
17:27whether you only comes from successfully
17:29selling your product and successfully
17:31maintaining the customer
17:32whereas if you’re able to raise 30-40
17:34million dollars and goes discover your
17:36audience you don’t know for quite a
17:39while if you even have a viable business
17:41model or about a viable product and I
17:43think we’re noticing is that a lot of
17:44these venture groups that are venture
17:45backed good threads that are going up
17:47right now they come to the to the
17:50conclusion of we were selling something
17:52no one wanted yeah course you were but
17:55why did it take you four years well
17:57because they raised 100 million dollars
17:58and I think the better products come out
18:01of bootstrap companies and that might be
18:02in you know a broad statement but I
18:04really do believe that better services
18:06and products really do come out of a
18:08bootstrap company yeah no I think I
18:11think that that’s something that people
18:13out there in the audience are listening
18:14up to very important and we certainly
18:16hear you loud and clear
18:18so given given what you’ve learned to
18:20date and I’ve read some of these
18:21articles about you know you describe a
18:23funnel the top of the funnel in the the
18:25middle of the funnel and then the call
18:27to action and diagramming and all the
18:29various different ways that people out
18:32there who are building these websites
18:34who are now saying okay now where is the
18:36traffic and that’s where someone like
18:38yourself who actually knows how all of
18:40the the pieces move together not only on
18:43a micro level but on a macro level and
18:45someone that we can basically count on
18:47and trust maybe and it can be a very
18:50complex subject matter and I know you
18:52have a lot of educational materials at
18:54your site but maybe maybe take us
18:56through just a little bit maybe in a
18:59more simple fashion depending upon the
19:02the the level of understanding that
19:04people have in the audience and tell us
19:06a little bit about what you do and how
19:08that might be a little bit different
19:10than maybe some other companies and what
19:12they should be thinking about when it
19:13when it comes to content marketing and
19:15sort of bringing traffic to their
19:17websites well the truth of matter is and
19:18I just wrote an article hasn’t been
19:20published yet on this there was an
19:22article that said that the SEO industry
19:24is going to reach 65 billion in spending
19:27in 2016 and I wrote you know vast
19:29majority of that’s going to be spent on
19:31snake oil because most business owners
19:35and small entrepreneurs or even
19:38traditional marketers don’t really
19:40understand the digital landscape and
19:42because of that it’s nice on how easily
19:44manipulated it is
19:45I people in the industry and we have for
19:50some reason developed an entire
19:52measurement system on metrics that don’t
19:55matter keyword rankings traffic all
19:59these things that people think they Yi
20:01aren’t real
20:03because keyword rankings can be
20:05manipulated they can be they’re
20:08different for everybody it’s become more
20:09contextual in the sense that if you’re
20:11on a mobile device or if you are based
20:14on your search history or well who’s
20:16attached to you in certain social
20:17networks Google and Bing will serve you
20:19up different rankings so search rankings
20:21are completely relative based on the
20:24individual doing the search and the the
20:26way they are doing that search so why
20:28look at those traffic numbers can be
20:29manipulated I could send a million
20:31people to from his website tomorrow and
20:33probably cost him about $1,000 and that
20:36doesn’t mean any things so what we did
20:38was we founded an agency on the idea
20:40that we talk in the same numbers that
20:43our clients talk which is customers
20:45through the door revenues and so when we
20:48do when we kickoff the time and say how
20:50much do you need a CD from this campaign
20:53to make this successful for you and then
20:55that’s the number we work towards and
20:56that’s our KPI now all these I’m going
20:58to report to them what their traffic
20:59numbers are and what their keyword
21:00rankings yes we’re going to report just
21:02to give them some ideas of what
21:03happening but that if we’re not you know
21:07push new customers and revenues to them
21:10it doesn’t matter what the web what the
21:12traffic and keyword say so people need
21:15to change the way they think about
21:16digital marketing first off and they
21:17need to start just don’t worry about all
21:20the noise out there make marketing like
21:22any other marketing if I spend money on
21:24this am I going to get customers that
21:26should be your question and that should
21:27be your only question don’t worry if
21:28you’re going to get increased rankings
21:30you’re going to get more traffic that
21:31doesn’t matter
21:32so one terms have been able to go ahead
21:35now what I was going to say is it based
21:37on your revenue model and again people
21:39are coming in you know whether they’re
21:41just starting or whether they’re sort of
21:43you know they’ve been in business for
21:45several years or looking to obviously
21:47build up or they’re in the process of
21:48selling their business obviously you
21:51have different revenue models for for
21:53different people based on their budget
21:55or whatever type of solutions because
21:57you you
21:58to offer quite a number of you know
22:00solutions that are both you can do
22:02really it looks as if from your website
22:04you can really do from A to Z both
22:06horizontally and vertically integrated
22:08which is another reason why I thought it
22:10was important to have you on because you
22:12know it seems as if you can do
22:13everything but you ever tie that to what
22:17you charge based on the success of the
22:20customer so for example you know if I
22:23want to bring in X number of subscribers
22:25or X number of revenue is that ever tie
22:29to you know what you actually then would
22:32go ahead and charge a customer you see
22:34what I’m saying so that so that it’s
22:36truly tied to a win-win and everybody is
22:38is rooting for everybody to do very well
22:41right and what we found was that
22:44actually pay per performance engagements
22:47actually cause more antagonism between
22:50the parties than it does collaboration
22:52the reason being is I’m an agency and I
22:57sign up a client that wants to pay for
22:59performance the more success they have
23:03the more expensive I will become towards
23:05them and they will look for some way to
23:07exit agent eventually additionally it
23:10also opens the door for people to be
23:13dishonest in the sense that they don’t
23:15want to pay for this success or they
23:18might try and find ways that they could
23:20attribute that success to something else
23:22and that’s what honestly that’s
23:24unfortunately usually happens at one of
23:26those two scenarios the clients look to
23:29get out of the engagement because it’s
23:30becoming too expensive or there’s so
23:32much debate and discussion over what was
23:36really attributed to those efforts and
23:38can it be traced back to this and that
23:40it causes conflict right away so we stay
23:43completely away from those what we do is
23:46we are paid to do a job we come to our
23:49clients and we say we do an audit we
23:51look at them we say this is what you
23:52require and yes we do everything that is
23:55digital videos SEO content marketing
23:57social PPC email all of it why because
24:01if you were going to a contractor or a
24:04carpenter and a carpenter is the excuse
24:07all the time and they said well bringing
24:10your pieces of wood
24:12hammering and then you’re gonna have to
24:13go down the street to the guy that does
24:14the sawing and then the guy down the
24:16street that’s going to do the painting
24:17or do you want to go to someone that
24:19says I will build this for you here it
24:22is because I can use a saw I can use a
24:24level I can use a plane and all these
24:27different things that they require and
24:28so SEO PPC email marketing automation
24:31all that stuff are just tools in our
24:33tool belt what we’re really building for
24:35our clients is a funnel funnel that
24:36drives top of funnel traffic and then
24:38lose it down to convert at the bottom
24:40which is revenue and we tell our clients
24:44based on what your goals are and how
24:46much you want to make and what you want
24:49to do this is what your costs will be we
24:51agree on it and then we go forward we
24:53work on a three month engagement and
24:55then it goes month four month because I
24:57want to have to earn that client’s
24:58business every single month we have a
25:02high 2% visibility as well which i think
25:04is something that people don’t demand
25:06enough so our internal systems that our
25:09team uses that they log into every day
25:11and they’d complete work and they talk
25:14amongst each other and it’s our project
25:15management and our CRM and all these
25:17tools that’s completely touched on we’re
25:20facing our clients can log in and they
25:21get user access just like everybody else
25:23here and so they can tell when stuff’s
25:25being done what comments are being made
25:27when due dates are there everything they
25:29become part of the team and that’s how
25:31we make them a win-win because we don’t
25:34get to keep them as a client unless they
25:36succeed and they’re they need them to
25:39succeed to be happy so that both groups
25:43automatically want to win at that point
25:45as long as we’re always talking about
25:47the right success metrics which should
25:49always be revenue new leads generated
25:52customers that type of stuff as opposed
25:54to keyword rankings and traps sure you
25:57know it kind of reminds me I did a
25:59podcast on you know great apps that are
26:02out there that are low-cost or no-cost
26:04that people use in our audience to
26:07basically grow their business whether it
26:10be to develop their website but but at
26:12this point the reason why again that
26:14I’ve had you on is because this is the
26:16next step I mean you know it’s great to
26:18build a website it’s great to sort of do
26:21some of the other things but if you’re
26:23not bringing traffic to your site and so
26:25maybe I don’t know if you’re comfortable
26:27in sharing but you know you know you
26:29have a lot of people at different stages
26:31of the business and so some are looking
26:34at the cost and maybe they could only do
26:36one or two of the solutions but you know
26:38how do you make this affordable in the
26:41beginning with with customers with
26:44clients so that they can obviously
26:46generate business from it because
26:48obviously their success hopefully
26:50because they’re loyal I’m a loyal guy so
26:52I always stick with those who who have
26:54stuck with me but that’s just my mindset
26:56and I’m sure a lot of people in our
26:58audience feel that way as well just
27:00because that’s the mindset of our
27:02trusted community but but what do you do
27:05to sort of you know basically create a
27:08revenue stream that makes it more
27:10sensible more practical for more and
27:13more consumers to sort of get involved
27:15with an agency that you know as as large
27:19as yours already right and unfortunately
27:22what I tell a lot of our consultants
27:25here which are you know to another
27:27taxonomy are sales people but they don’t
27:29sell they consult is that we should be
27:31saying no more than we say yes because
27:33even though we can do everything there
27:36are a lot of groups out there that
27:37should not be spending money on their
27:39marketing then what I mean by that is
27:41there are so much bad marketing that
27:43goes on out there and if you can only
27:46afford $500 a month you really should
27:48not be outsourcing your marketing
27:49because what can be done for you for
27:51$500 a month you look at it from a
27:53business to business point of view and
27:54if that other group needs to make a
27:56profit very little can be done whereas
27:59that $500 if deployed internally with
28:01your own efforts can do quite a bit more
28:04and it would be better used by getting
28:06experience by going and reading go to
28:09our website read up all of our materials
28:11and so with a lot of them smaller
28:13clients that call us we actually send
28:15them all this material and say listen
28:17we’re not a solution for you we could
28:19take your money but you’re not going to
28:21be happy with the results because quite
28:23frankly we can’t do enough work based on
28:26this budget but here are all these
28:29training materials that we have please
28:31learn how to do this how to do that how
28:33to do this then take that small amount
28:34of budget you have and go and deploy it
28:36much more effectively
28:38and we hope that they can go and do that
28:40the other customers come to us and if
28:42they do have enough budget to come in
28:44under the line for you know our minimum
28:46engagements we look at it and say well
28:48you can’t pay for a full funnel
28:51engagement and do everything right out
28:53the bad and have us build everything
28:54from scrap let’s find the things that
28:56are going to drive immediate traffic and
28:59immediate results to your site
29:00converting traffic that is and customers
29:03and let’s focus on those whether that be
29:06email social SEO PPC whatever it may be
29:09and those clients we come in very laser
29:12focused and what I tell the people here
29:15our marketers and our employees is you
29:18have to find a traction channel for your
29:21clients and I tell every entrepreneur
29:23what’s your traction channel because you
29:26cannot grow without having firm footing
29:28somewhere and they can’t raise their
29:31marketing budget without finding a
29:33positive ROI it’s impossible for small
29:35companies to boil the ocean so you have
29:38to focus and you have to find the
29:40traction channel where you are able to
29:41generate revenue and able to generate
29:43customers so very quickly you lean
29:45methodology test several different
29:47things for clients now luckily we’ve
29:49been doing this for three years and
29:51we’ve seen almost everything they’re
29:53still new stuff that comes around and
29:54when we see something that we’ve already
29:56been able to succeed in we deploy that
29:59without having to do a/b testing or
30:01waste money on lean methodologies there
30:03of testing it before we deploy it so a
30:07lot of times we already know what we’re
30:09supposed to tell our clients and we know
30:10what’s going to help them and we tell
30:12them we’ll start with this and then
30:14let’s scale it as you’re able to
30:16generate revenue from this once we
30:17develop this traction channel let’s now
30:20expand into other methodologies sure you
30:24know we talked earlier about some of the
30:26some of the business failures and what
30:28our audience is obviously going to gain
30:29from that on the flip side of that coin
30:31you know by talking about some of the
30:34successes it sounds as if that would
30:37also be extremely helpful to the
30:40audience in terms of themselves as being
30:42entrepreneurs looking to sort of you
30:45know either start or build their
30:47business so maybe you can take us
30:49through some of your successes
30:52again whether it’s in your last endeavor
30:53or in the current one that you’re in
30:56that you find has been your success and
31:00that you that you feel that would be
31:02helpful to our audience as well so what
31:06I would I kind of preached around the
31:07office quite a bit and what I really
31:09aspire to is simplicity in all things
31:11and so as an entrepreneur and I wrote an
31:16article recently on on on Norcom about I
31:19battle with depression and anxiety which
31:22I think a lot of entrepreneurs suffer
31:23from because they’re just naturally very
31:26driven individuals but with that comes a
31:28level of positive anxiety but anxiety
31:31cuts both ways and it’s something that
31:33runs in my family so I’ve always dealt
31:36with that but there’s there’s something
31:39that I’ve come to the conclusion out and
31:42what I would have done is I’ve been able
31:44to introduce three different people into
31:46my life and they’re all me there’s a
31:48pass me a present me and a future me and
31:52when I look at it this way I’m able to
31:55actually stay saying have work-life
31:57balance because I’ve been able to grow
31:59this company by going home at five
32:01o’clock every day and by coming in I
32:03come in a little early and I’ve looked
32:06at night sometimes but not that often
32:07and it’s because I have young children I
32:09don’t want to give up the best years of
32:10my life as a father to be able to give
32:13them a great inheritance down the road I
32:15feel like I’m shortchanging them from
32:17having a good parent of beginning so
32:18it’s always been a very big folks in
32:19mind to have work/life balance and it is
32:21for all of my employees as well and so
32:23you know it’s interesting it’s
32:25interesting that you say that and I’ll
32:27let you continue in one second here is
32:29that you know in starting this podcast
32:31we not only focus on business and
32:34entrepreneurship and entrepreneurial
32:36programs and courses and training but
32:38the other two most important things are
32:41life lifestyle and of course family and
32:44you know if you’re only focused on one
32:47and two to neglect the other two then
32:50really what does it all mean and so you
32:53know I think it’s nice that you’re
32:55saying saying this to us because one it
32:58lets us know a little bit more about you
33:00and our audience of trusted friends you
33:03know can see you a little bit better but
33:05I think it’s also extremely helpful
33:07because there’s a lot of entrepreneurs
33:09out there who for one reason or another
33:12are either working for someone else who
33:14are beautiful to get started because
33:16they either say to themselves how can I
33:19do it you know I don’t have the you know
33:21the backing or the money or the
33:23resources or I have a family and so I
33:25need this nine-to-five job and I can’t
33:28really sort of start this thing up on
33:29the side and so when they start to see
33:32and hear other people doing it and that
33:35they’re successful not that they’re
33:36going to be that person but it lets them
33:38know that gee I can probably do this as
33:41well
33:42so I think that’s very powerful message
33:45to everyone
33:46yeah and it’s true because you read
33:49these articles about you know Elon Musk
33:51that sleeps in his boardroom in his
33:53offices I mean he’s also you know it’s
33:56very public about saying he was a
33:58terrible husband and his wife should
34:01have got the good stuff like that the
34:02guy is maniacally driven am i that
34:04individual I have Drive but I also want
34:07to have quality of life and I don’t
34:08think that people need to say just
34:10because I want to build the next
34:11billion-dollar industry I have to
34:12sacrifice everything you need a
34:14successful entrepreneur and still manage
34:16to have a real life and the way I’ve
34:18done that is by having those three
34:20personas past me presently future me any
34:23regrets I might have over previous
34:25business or anything or anything that
34:26happened yesterday or the day before it
34:29is done by past me and the only thing
34:31that can bring me is usually regrets
34:33because human beings for some reason we
34:35regret the past and we have anxiety
34:39about the future and instead of being
34:41happy and really you can only be happy
34:43in the present so what I do is I use
34:46strict scheduling very strict scheduling
34:48and systems that I set up that manage me
34:51so I don’t have to manage myself because
34:53every person is lazy and every person is
34:56their own worst enemy so I let systems
34:58manage me so I schedule my days the day
35:00before down to the minute and the only
35:04time I don’t schedule is when I’m out of
35:06the office when I leave the office I’m
35:08off the clock I have to think about
35:09anything and I get to go hang out with
35:11my kids and what’s great about that is
35:12when I go home if I go to my kids
35:15again I’m not worried about what’s
35:17happening tomorrow I don’t even think
35:18about tomorrow because that’s future me
35:21and it was already taken care of by past
35:23me I know that he’s already scheduled my
35:25day
35:25he already has done all the things that
35:27need to be done and I don’t have to
35:29think about it and so when I come into
35:30work the next day presently just walks
35:32in I don’t think about a thing I just
35:34follow my schedule I’m not worried about
35:36yesterday I’m not worried about tomorrow
35:38I know what big projects are on the
35:40board I know all of these things but I
35:42get to be happy and I don’t have to work
35:43with the stress and the buzzing of a
35:45thousand different things flying around
35:46my head because that’s handled those
35:49other guys so that’s one strategy and
35:51one thing that I’ve done I think it made
35:52me very successful it’s stripped down
35:55everything that that usually causes me
35:59anxiety and stress and worried that
36:01Oscars just live off of and it made it
36:03simple it’s just I worry about what’s
36:05happening right now because all the
36:07other stuff was taken care of did you
36:09hear that trusted friends a lot of value
36:11bombs that Mike just gave us and that is
36:14if you’re out there you really can be a
36:17success and balance work family and life
36:21and you know it’s interesting Mike
36:23because you know our last podcast
36:25episode we talked a little bit about
36:27Marcus Aurelius who was the last good
36:29Roman Emperor and basically what he said
36:31is you know you can’t do anything about
36:33the the past you shouldn’t really fret
36:36over the future you really need to
36:39basically concentrate on what’s really
36:41basically in front of you and he was
36:44really way before his time and he
36:46actually said that 2,000 years ago
36:48that’s what resonated with me when you
36:49were talking about your past and your
36:51present in your future so very very
36:53powerful and really a lot of wisdom that
36:56you provided our audience our fastpitch
36:58Mitchel Chad rode calm slash books for
37:02books audio books guest recommendations
37:05and the books that I read to start off
37:08each day sponsors are fast pitch my book
37:12club recommendations I get Mitchell Chad
37:14rode calm slash books to see more of my
37:18recommendations and recommendations of
37:20our guests just go to Mitchell Chad
37:22wrote calm slash books it’s your number
37:24one resource for book reviews and
37:27recommendation like we just asked some
37:29fast questions looking for some fast
37:31answers and then you know we’ll ask you
37:33like some partying pieces of wisdom and
37:35then maybe how everybody can basically
37:37stay in contact with you till we we
37:39actually speak again so tell us the best
37:42business advice you ever received best
37:44business advice I ever received hmm I
37:47received some really good one I would
37:49say revenue cures everything and I
37:52totally agree with that
37:53a lot of people worry about all the set
37:55pieces but honestly if revenue is not
37:57coming in the door none of that matters
37:58if revenue is coming in the door
38:00everything seems less significant so
38:02that is real best business book best
38:06business book oh it was doing hard the
38:12hard thing about doing hard things by
38:15Horowitz not Ben Horowitz okay yeah well
38:19definitely will definitely have a link
38:21on that I know just from from listening
38:23to you today on the listen up podcast
38:25you know you’re into quote so that that
38:28lets me into my next fast question here
38:30in your favorite quote saying or mantra
38:32that you kind of you know something that
38:35you go by every day or you know
38:36something that resonates with you and
38:38you know will empower people so we have
38:42around our offices there are quotes over
38:44all the walls all over the place you
38:46look there’s quotes there’s one that’s
38:48right outside of our break room that
38:51everybody really loves and that is one
38:52of my favorites and it says change your
38:54thoughts and you change your world
38:55because it goes back to a thing about
38:58simplicity and being happy in the moment
39:00most of the time what you’re worried
39:02about and what you’re sad about what
39:04you’re anxious about which are all these
39:05things about isn’t even real it’s
39:07fabricated in your own head and your
39:09situation doesn’t dictate your mood your
39:12mood dictates your situation so I love
39:13that quote change your friend you know
39:15who said that because I know that just
39:17mentioned him before Marcus Aurelius but
39:19he basically said something like that so
39:22a very very powerful quote how about an
39:25app that helps you or your customers
39:27solve issues it could be in your
39:29personal life for your for your family
39:32it could be for your business or just
39:34something that you recommend because you
39:36know you’ve you’ve heard good things
39:38about it
39:39you know what honestly it’s when I went
39:40back to it’s one of the simplest apps in
39:42the world it can be any app but Google
39:44Calendar I have it on my phone I have it
39:46on my computer and it allows me to never
39:48stress about what’s coming next because
39:50I’ve already taken care of it it keeps
39:51me on track
39:52it is my assistant it is my schedule it
39:56is everything and it I take all my
39:58worries all my anxiety all my stress and
40:01I put it into my calendar and then it
40:03manages it for me because I do at some
40:05point I know how to manage myself in the
40:07future but my calendar manages it and
40:09it’s do the app I use more than anything
40:11else in the world
40:12I don’t think about anymore because just
40:14becomes so part of my daily routine but
40:16it’s indispensable perfect and you know
40:18just a parting piece of wisdom and then
40:20how everybody in the audience can can
40:22get in contact with you stay in touch
40:24and then we’ll until we say goodbye
40:27okay get parking beautiful piece of
40:31wisdom is stop comparing yourself to
40:33everyone else a couple years back I was
40:36so just worked up over the fact that my
40:39company wasn’t going X fast or that fast
40:42or this fast because all I read were
40:44headlines of billion dollar valuations
40:46and multi-million dollar investments and
40:49all these things and I just thought
40:50that’s where the action is and now my
40:52inbox and news feed is filled up with
40:54company laying off and company going
40:57under and company doesn’t have a product
40:59that works because they’ve raised
41:00billions of dollars what might seem
41:03really impressive one day will seem very
41:05foolish the next and really all you can
41:07worry about is your company and your
41:09results and that’s all you should worry
41:11about don’t worry about your competitors
41:13just crush them move forward there they
41:17should be the ones worrying about you do
41:19you is what happened tell people yeah no
41:20no that’s that’s really terrific Mike
41:22our wrap-up round Mitchel Chad Rowe calm
41:26/ photos for all your graphic design
41:30needs and how can everybody get in
41:33contact with you so my email is Mike at
41:37Fox Hill marketing comm I give it out
41:39freely it’s on our website I’m always
41:41happy to email people I usually mail
41:44back very very quickly they can always
41:45get a hold of me there you can follow me
41:47on twitter at mike templum in one the
41:50number one or you can look
41:52my columns on forbes.com and
41:55entrepreneur calm no no that’s that’s
41:57really super Mike let me tell you
41:58trusted friends out there this is such
42:01an important topic and and certainly
42:04something that everybody needs to
42:06educate themselves about and take action
42:08on so we’re really happy that we had
42:11Mike on the show today he not only is
42:14good at what he does but he sounds like
42:16a really good person and someone that we
42:18can trust and that’s what we’re all
42:20looking for so again Mike I just want to
42:22thank you very much for you taking the
42:23time to come on to the listen up podcast
42:25and talk to our audience we really look
42:27forward at keeping in contact with you
42:29we wish you all the best eight stay
42:31connected to us as well well I
42:33appreciate that mental anytime thank you
42:34very much for the opportunity sure hey
42:36take care now bye bye in closing let me
42:38have for my listeners help first please
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43:43until next time

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