You are currently viewing Caffeine Guru Javazen Health Entrepreneur Eric Golman Show 049 first published

Caffeine Guru Javazen Health Entrepreneur Eric Golman Show 049 first published

The post Caffeine Guru Javazen Health Entrepreneur Eric Golman Show 049 first was published on

English (auto-generated)
0:00you’re listening to the listen up show
0:02doorknob entrepreneur podcast I’m
0:04Mitchell chad row your host today on
0:06show 0 for 9 with Eric Coleman we were
0:09talking coffee tea Java’s then 10 being
0:13a health entrepreneur it started when
0:15you have an idea get out of your head
0:17and into the market start asking
0:19questions are not only your product
0:21because if you can’t sell your product
0:23then nothing’s going to happen a lot of
0:25times what I found even with myself when
0:27I was working on other business ideas I
0:29would spend time planning them out on a
0:31spreadsheet I never actually just go to
0:33who my customer would be it they would
0:35you buy this that’s one of the biggest
0:37things that really helped us in our
0:39journey we sign up in my email list for
0:49the latest special offers exclusive for
0:52our listen up show startup entrepreneur
0:54podcast audience at Mitchell Chad Road
0:56comm flash sign up I have been providing
0:59business advice resources in hell to
1:01entrepreneurs for over 20 years and I’m
1:04looking forward to helping all of you
1:05sign up for my email list again at
1:08Mitchell Chad Road comm slash I know I
1:11will provide you with old transcript or
1:13each interview my ebook 30 tools to
1:15start off the startup checklist and many
1:17other education and training material
1:19all back at Mitchell Chad Road comm
1:22slash sign I’ll enjoy the show
1:24Eric started his first company when he
1:27was just 11 years old today he’s the
1:29co-founder and CEO of Java Zen okay I’m
1:33really glad that you are joining us
1:35today on the listen up show startup
1:38entrepreneur podcast how’s it going so
1:40how do you actually go from an X
1:42record-setting power lifter to a
1:45caffeine guru great question
1:47so my journey started in hell when I was
1:51about actually I was exactly 13 years
1:53old it was the day after my bar mitzvah
1:57I brought my older brothers on the
1:59youngest of three they grabbed on okay
2:01all right yeah thank you
2:03okay all right yura you’re a man now and
2:07you’re going to get in the gym I was
2:09always overweight as a kid never really
2:12Dave I played some sports but just
2:14always struggles keeping my health in
2:17good shape so I got the gym that next
2:20day’s Monday right after and there I am
2:23I get to the bench press and I’m trying
2:27to win the bar it’s 45 pounds and I
2:31couldn’t even do it once
2:32so my ah right Here I am can’t even do
2:35the bare minimum weight on this machine
2:36but I saw on the wall next to me there
2:39was a record board and that’s where
2:43there was this test for you 295 pounds
2:46as many times as you can on benchpress
2:48and that was for freshman football and
2:50the record last the last year before me
2:52was 38 and I worked at it and said I’m
2:55gonna do 39 so that was my goal and
2:58meanwhile still couldn’t do the bar but
3:00I went to the gym every single day
3:02Monday through Friday didn’t miss a
3:04single day and right before my freshman
3:08year of high school I was trying out for
3:10football I went on the bench and didn’t
3:14even count as good as many as I could I
3:16heard everyone shouting he did 39 he’s
3:20at 39 growth the record and from there I
3:23just throw into powerlifting became a
3:27competitive power lifter broke several
3:28records in the state in the region bench
3:31squat and deadlift and I was kind of my
3:32first time really diving into what it
3:35meant to be healthy and fit here’s my
3:36back I heard he in his six dish that
3:39lower back wasn’t able to play football
3:41my senior year of high school there was
3:42week of class that wasn’t able to sit
3:44and that’s when I realized that health
3:47meant a lot more than just going to the
3:49gym and eating a lot of protein that was
3:51my version of health before this
3:53happened and it really got me into the
3:54sense of understanding the body more
3:57holistically and thinking about
3:58everything I’m putting in my body how
4:00I’m treating my body and that’s when I
4:02went to college right after that and
4:03started to really think about myself how
4:06am I going to be the healthiest version
4:08of myself and because of college I had
4:10two majors studying environmental
4:12science and economics with a minor and
4:15technology entrepreneurship so I was
4:17always either studying or working and
4:19that got me into coffee so here I am
4:22starting to live a healthy lifestyle in
4:25and drinking a few cups of coffee a day
4:27so everything that I was doing I was
4:30doing yoga eating a vegetarian
4:32plant-based diet and adding different
4:35herbs and superfoods and my smoothies in
4:37the morning coffee just felt out of
4:39place and I would drink it it would get
4:41me way up and then I would crash and I
4:44knew there had to be a better way and I
4:46started drinking more tea so I want the
4:49green tea I liked it because of the
4:51super high and the oxygen content but
4:53also when you drink a lot of green tea
4:55you don’t get that the same jittery
4:57effective coffee you drink a few cups
4:59you just feel much more balanced stained
5:01so my natural curiosity is why why do I
5:05feel better when I drink green teas and
5:07when I drink coffee and Tobin’s of
5:09research met with a few two scientists
5:11on campus at the University of Maryland
5:13and learn about something called
5:16l-theanine it’s an amino acid that’s
5:18naturally found in green tea that
5:20actually helps your body adapt the
5:22absorption of caffeine and others well
5:26this is awesome what if I blend this to
5:28khatma coffee to get the same energy of
5:31coffee and be delicious flavor while
5:34borrowing some of the health benefits of
5:36green tea and that’s what I was doing
5:38every day after class I would start
5:41mixing up a new batch and make myself a
5:44cup of coffee mixed with different
5:47healthy superfoods and teas and one day
5:50it kept my roommates we’re starting to
5:53drink it it grew beyond my Hall people
5:56are trying to like it and I decided to
5:59start selling it and turning us into a
6:02business I learned that it was this way
6:04to really impact a lot of people who
6:07drink coffee you want to make
6:08incremental changes in their health and
6:11their own lifestyle and started take it
6:13to the farmers market and actually the
6:16very first time we ever sampled it on a
6:18mass scale was at a hackathon which is a
6:2136-hour event a lot of universities do
6:24where people stay up all night long
6:26coding making apps websites anything
6:29with technology or something you can
6:30build and I figured Wow I bet you
6:33there’s going to be a lot of people
6:34there drinking coffee so what
6:36great opportunity for Java so I went at
6:39odds on by a hack every Center and
6:41loaded it up with Java them and my
6:43weight and started passing it out just
6:46to see what people thought and I kept
6:47hearing the name we were on the people
6:50that would come back to me they said I
6:51drank four cups of it throughout the
6:53entire event and I did not feel jittery
6:56and I did not crash so that’s an idea of
6:59trash free coffee was born our startup
7:01Brown for all your hosting needs I don’t
7:03over – Mitchell Chad Road comm slash
7:06hosting Mitchell Chad Road comm flash
7:09hosting for all your web hosting need
7:12who do you use to host this website so
7:14take us to today start this company
7:16called java’s in how did you become this
7:19this caffeine guru how did the whole
7:21idea of Java’s in come about it took
7:24probably hundreds and hundreds of
7:25iterations to get this right because
7:27just steeping tea and coffee isn’t going
7:29to cut it that’s just going to taste bad
7:31so we found started developing these
7:32methods of blending with different food
7:35science professors and hundreds and
7:37hundreds of iterations that we would say
7:38armours market after that to get taste
7:40feedback and feedback and help who else
7:42did you work with or have helped you
7:44take it to the next level yeah we were
7:46really lucky to have access to there’s a
7:49commercial kitchen in the basement of
7:51the Student Union Ritchie Valens called
7:53the Vale and boot co-op it’s a
7:54cooperative that’s all worker owned and
7:57they were generous enough to let us use
7:59duration after they closed so it had all
8:01the right certifications and regulations
8:03that we needed in order to make a food
8:05product and know it and serve it to
8:07people so we was going to go down the
8:09basement but on our funny hats and blood
8:11and beard net and we would start
8:13blending off these different recipes and
8:15we were also a meanwhile we’re in a
8:17program at the university that was a
8:19technology entrepreneurship incubator so
8:22the first two floors of our entire
8:23apartment building they were reserved
8:25people in this program that all wanted
8:27to either start a company or be a part
8:29of startup though this is where we were
8:31able to be around people that are able
8:33to think very critically and get it in
8:35their hands I think is one of the most
8:36important things early on is that
8:38there’s kind of two ways you can get
8:40feedback one of them is kind of like a
8:42gut reaction from who your actual
8:44customers and that’s going to be worth
8:46worth its own weight but another form of
8:49our audience are people who have
8:50experience in what you’re doing and I’ve
8:53seen what will work in what won’t and
8:54can provide more critical feedback and
8:56your higher level concept that we were
8:58able to kind of have access to both
9:00being at a university in being an
9:01entrepreneurship program you had also
9:03met Arianna Huffington do you have the
9:05opportunity of meeting her because
9:07obviously she’s a very successful
9:09entrepreneur no after about two years
9:13running the business we applied to a
9:16competition called the Cupid’s cup
9:18competition is hosted by Kevin my
9:20calendar of Under Armour every year
9:22there is over four in Japan
9:24international and we applied to it and
9:26we made it to the final and this is
9:28where we had a panel of judges Kevin
9:30Plank Arianna Huffington Wes Moore and
9:33Dan Gilbert they were on the panel we
9:35pitched them in front of a live audience
9:36I believe it was livestream by CNBC
9:39nationally this was our largest platform
9:41it ever pitched dominant on and we won
9:44the grand prize of $80,000 and I also
9:47gave us access to the judges Network so
9:49one of the questions that are in a
9:52huffington asked on days when we were
9:53after we did our pitch they had five
9:55minutes for questions her question was
9:56have you thought about sharing this
9:58story on The Huffington Post so that was
10:00her invitation to become a blogger on
10:02the platform and start to share a story
10:04of some of the tips we’ve learned about
10:06caffeine how to use it in a way that’s
10:09healthy how to use it mindfully and then
10:11I’ve been able to charge share some of
10:13this knowledge that I’ve learned and
10:14gained and what it really comes down to
10:16as you have fascinating mind soit is
10:18using caffeine with intention it starts
10:21there when you drink coffee if you go
10:24out you able you’re allowed to get a lot
10:26more value out of it when you use it
10:29with intention burning with when you are
10:30brewing it instead of just making a cup
10:33and chugging it going out the door
10:34almost perfecting it that what is going
10:36to do for you and setting an intention
10:37before you drink it is it can give you a
10:39lot of energy hop is one of the most
10:41energy dense foods on the planet
10:42actually fun fact it’s also form the
10:44main antioxidant sources for most
10:46Americans diet so when I first started
10:49the company I found myself using
10:50caffeine recklessly I would drink four
10:53cups I would use the day up all night
10:54fall all-nighters but using in a way
10:56that fits in as a whole picture and
10:59using it not
11:00as a crush but almost as a rule it
11:02changes the game instead of covering up
11:04with band-aid you slap too much and you
11:06need coffee to get you to the tissue to
11:09your next meeting
11:10it’s instead recognizing that you’re
11:12using it as that bandage and then
11:14recovering and letting your body’s rest
11:16and sweet on the other side of it so
11:17I’ve learned a ton of different tasks
11:20and techniques that you can do with
11:21caffeine I was basically biohacking my
11:23own body walls in college but my
11:25favorite one is simple when you
11:27caffeinate hydrate though what happens
11:29when you drink coffee
11:30it will curb your appetite so it makes
11:32you have less desire and what also to
11:35drink water what happened when you are
11:37dehydrated is your blood becomes thicker
11:40and harder to cut though that uses more
11:42energy and that is one of the one of the
11:45top reasons why you actually get the
11:46coffee crack is because your heart has
11:48to work harder when you aren’t drinking
11:49water or easy rule of thumb is drink one
11:52glass of water for every cup of coffee
11:54during perfect I love it that’s great
11:55let me ask you this a number of
11:57customers that you have and how you’re
11:59actually distributing your coffee
12:01product today you had mentioned that
12:03you’ve got the $80,000 who years hence
12:06but can you talk to us a little bit
12:08about prior to that how you still
12:10thought your customer base and how you
12:12then went from making the product
12:15downstairs in a basement in the college
12:17to getting it actually on the shelves at
12:20various stores and how you kind of did
12:22that over time sure so our first store
12:24was mom’s organic market the local chain
12:27of very high quality organic inable
12:30booze that’s all we carry the shelf
12:32about 20 stores now we got the first
12:33store in College Park which is the city
12:35where the University of Maryland has
12:36been and to get in there as my
12:38co-founder Ryan Jonathan he is our
12:41director of sales I brought him on when
12:43we first started before we made our
12:45first sale he was actually my roommate
12:46and he has a personality that he goes in
12:49the room he’ll come back when he press o
12:51he is the one who has been doing a lot
12:54of our outreach to different retailers
12:55and wholesale cam so I was actually
12:57abroad during the time and this is like
13:00going college wasn’t super committed to
13:02the company but knew that it had
13:03potential and I get a call from Ryan and
13:05say hey we got in our first store but
13:07I’m coming home
13:08so I flew back
13:09and every had it we were a first or next
13:12weekend we were in the store doing a
13:13demo or a product standpoint you set up
13:16a table we brew up the job is done and
13:18we give out little two out samples of it
13:21for people to try and if they like it
13:23they can buy it and how did you how did
13:24you begin to start mass producing it
13:26because how do you take it from the
13:28basement making a small batch so to
13:30speak to giving a small sample to now
13:33you’ve got to obviously stock the
13:35shelves with maybe a much larger
13:37quantity of your product you were able
13:39to do a good amount actually in that
13:41commercial kitchen it started what we
13:43what we were able to do I think was a
13:44few hundred units every night when we
13:46did it that was able to at least apply a
13:48sword or a nurse a sword then my
13:49opportunity that really got to the neck
13:51level was our coffee supplier he
13:53actually volunteered to make it for us
13:57and what happened was I got when we got
13:59our order there’s a Washington Post
14:00article with him in there the owner of
14:03the company and telling his story and I
14:05could really connect with it it’s very
14:06similar to our story how we started in
14:08college so it sends an email on the next
14:10day we’re meeting with EEO is office and
14:12there we are we’re even now have a
14:14organic and kosher and non-gmo all these
14:17certifications but ability where they
14:18are able to make Chavez and for us and
14:21we were able to then focus 100% on the
14:24sales and marketing doesn’t any faster
14:26so that’s how we won’t know about the
14:27manufacturing that’s how you were going
14:29to take it from the tent stores now
14:30those ten stores you got into your first
14:33store let’s let the dive a little bit
14:35deeper and then those next nine stores
14:37they were with nine different individual
14:39stores because you had mentioned that
14:41the one store then grew to twenty in
14:44terms of their own distribution network
14:46so how did you how did you get into
14:48those additional nine and then you know
14:50talk to us a little bit about the cost
14:52versus what you were then selling the
14:54product for earlier on many questions so
14:56what we basically did is hop in our cars
14:59and knocked on the doors of every waste
15:01that we thought that Jonathan could do
15:03well and being went to different natural
15:06organic retailers we had two gift shops
15:08where the coffee shop you were really
15:09open-minded about where Chavez and
15:12cookies sold and initially we thought
15:13that we would sell it in coffee shop we
15:16would give it back to the coffee shops
15:17coffee shop owners and we would a there
15:20you go here’s our product here’s why
15:21it’s good if you like it give us a
15:23call back no pressure we did that for
15:25about 30 stores and got great results
15:27people really liked it but what we found
15:28was that when you’re selling the coffee
15:31shops you’re not just the coffee
15:32supplier you are selling service and
15:35equipment you a lot of times coffee
15:39shops they expect the coffee supplier to
15:42also bring in to lease out the equipment
15:45to them and serve it when it breaks so
15:47here we are still in our dorm room and
15:49we’re not really thinking that we want
15:51to go to business where we needed by
15:53hundreds of thousand dollars of
15:55equipment and run around with the tool
15:57chest in their trunk
15:58servicing equipment we what our goal was
16:01is to distribute this amazing healthy
16:03product that we created to as many
16:05people as possible so that’s the drawing
16:08board we started doing it through the
16:10grocery channel and at the time we were
16:14really just take playing it by ear and
16:17learning as we go we would talk to other
16:20natural food companies to understand how
16:23industry works at the same time we’ve
16:25been moving full speed and not
16:28second-guessing ourselves and it helps
16:31it help sometimes in the herd sometimes
16:32so example would be we got into our
16:35frequent minute on first or it showed up
16:38on the shelf
16:39for $20 for a nine ounce bag and like
16:42why is it 40 dollars yet we did that
16:45right and how the margins works at all
16:48for these stores we thought that they
16:51would just add a few bucks on top and
16:53then it’d be great so what we learned is
16:55that you have a distributor margin you
16:58have the store has her own margin if you
17:01are expanding nationally there’s likely
17:02to be a broker involved they have their
17:04margins and we learned that starts
17:09compounding on itself and we had a
17:11restructure the package changed the size
17:13we came back with new pricing and we
17:17were lucky to be able to do that when
17:18we’re only in a few local stores
17:20I was abolishing you what yes so so for
17:24your standard bag at that time when you
17:26were getting it into the first let’s say
17:28ten stores
17:29what was it costing you and what were
17:32you selling it directly to the store at
17:35at that time is the cost of different
17:37now it was about eight dollars for a bag
17:40and right how much how much in dollars
17:43at how much eight dollars for a bag okay
17:47and it would sell to these stores we
17:50initially sold it for $12 we thought
17:53that that margin remember we talked to
17:55is what you need to operate a business
17:56and then it showed up in a cell-free for
17:58me really oh well that’s not gonna work
18:01and we had it cost you how much would it
18:03cost you though to me it was $8 to make
18:05I got you okay yeah yeah and what we
18:09decided to do and this is a model that I
18:13think were it was some definitely a lot
18:16of risk but it definitely paid off what
18:19we did was we hold off the spreadsheet
18:21and called up all of our suppliers and
18:23said hey when we order this much how
18:26much can you sell it to us for so he
18:28goes on a model that we knew how much of
18:30a cost is to make one unit one hundred
18:31year thousands ten thousand units
18:33100,000 even up to a million and we are
18:36going to work out this pricing so even
18:39though it costs $8 at the time we were
18:43able to sell it knowing at that price
18:47knowing that at a certain scale which he
18:50kicked the price for we can have a
18:51margin and we were able to do that
18:53within a year or two so that model
18:56really works
18:57it’s risky upfront but if you believe in
18:59the product then it can really make it
19:01work mm-hmm so today what what are your
19:05revenue numbers and how many stores are
19:07you in and what kind of units are you
19:08selling yes sir we sell in a few hundred
19:12stores we’re in stores like Whole Foods
19:14in the mid-atlantic region Wegmans up
19:17and down the East Coast and a lot of
19:19national retailers spread across the
19:22country we also do a good amount of
19:24business online through our website and
19:28also through Amazon and Amazon is one of
19:31the channels that’s actually doing
19:33extremely well right now we found that
19:35it’s a amazing way to get the product
19:38out to people when they don’t have
19:40access to it in their grocery store or
19:43anywhere else they shop we’ve been able
19:46to create these paid ads keyword can
19:49pains wherever you can highlight
19:50different features of the product and it
19:54is able to introduce it to people if
19:57someone’s looking for low acid coffee
19:59then we can when they take that into
20:02others we can become the first results
20:03is what we found actually one of our
20:05biggest challenges with the brands is
20:09communicating to someone why they’d want
20:11to buy it if we have so many benefits
20:15because of the ingredients you put into
20:17it and it’s almost you have a list of
20:20all these amazing benefits you get from
20:23drinking it but what does someone care
20:25about and Amazon has really actually
20:27allowed us to test those things with
20:29different keywords the vapor able to
20:31attend low acid we’ve been able to test
20:33no jitters crash free organic is that
20:37what people care about direct trader
20:39when I go down when I go to Amazon and
20:40I’m looking for coffee and I would
20:43gather that it’s a it can be a very
20:46crowded market how do how do you then
20:49use those techniques to sort of
20:53basically rank higher so that people can
20:56find yours for example over I don’t know
21:00anybody else’s mmm-hmm there’s a lot of
21:04methods for Amazon and the most
21:06important is actually reviews so
21:09someone’s just searching for the product
21:11amazon’s algorithms are set that reviews
21:14will get your product the highest or who
21:16appear the highest rank has the most
21:17reviews that that’s going to get you
21:19higher in addition to the actual amount
21:22that you settle but on top of that you
21:25also are able to pretty detailed ad
21:27platform that you can go in and when
21:29someone you can pick any keyword if
21:31someone searches Eric Goldman then I
21:34think it’s Ava’s and that show up or
21:35someone searches Starbucks coffee then a
21:38job isn’t that can show up as number one
21:40and you just did for it and what you can
21:41do is look at your analytics on the
21:43backend and look at all your ads and see
21:46what the cost for every sale is and it’s
21:50the cost for every sale is lower than
21:52what your profit is then you scale that
21:56ad and use those keywords and start
21:58testing more in that direction so
22:00obviously that’s one of your
22:02five ways that people are obviously
22:04coming to you and your product what are
22:06the other four major ways right now that
22:09people are obviously finding out about
22:10you and basically coming to your product
22:13and your service yes so recently we
22:16started looking at who is buying
22:18Jonathan and why did buy it not allowed
22:20to figure out which channels are going
22:22to perform the best so what we did is
22:23develop a new version of Java said where
22:26we put it into a host able teabag we
22:30developed a patent-pending material for
22:32this that actually allows people to brew
22:34Java them in four minutes and it creates
22:37a French press quality brew and it’s
22:39fully compostable so when we didn’t know
22:41where do I so Mitchell wants to go out
22:45into the market and get this product and
22:47I’m really interested I might not have
22:49know how to use a French press and so
22:52I’m able to sort of go and get this this
22:53product I don’t want to make it like I
22:55have to get a PhD in coffee and tea so
22:58where can I actually go to basically get
23:01this and get high quality tea and or
23:03coffee and bring this basically into my
23:06home easiest place to find it is on
23:08Amazon and it’s either Amazon or our
23:10website we have retailers around the
23:12country but not every region is covered
23:14by what we have been doing recently is
23:16going to a lot of offices though so if
23:18someone wanted to have Java Zen
23:20available in there often we have been
23:22serving the Java in the dáil Bowl or we
23:25have a break room program and what we
23:27found is that a lot of coffee is drink
23:29in offices just like ours drinking
23:30coffee in college it’s almost the same
23:32thing you’re working a lot of hours but
23:34you know you need an international
23:35machine to actually make the coffee and
23:38or tea you don’t actually with our new
23:41product that we developed it is now you
23:44have two versions one you need a machine
23:46for a standard machine but the new
23:49version that we call Brubeck all you
23:51need is hot water it’s in a fully
23:54composable tea bag that we designed for
23:56coffee and Java Zen and you put it in a
24:00cup of hot water you let it steep and
24:02you drink it and you feel amazing that’s
24:05all that’s required and that new version
24:07are you using that same distributor that
24:09you used when you first started way back
24:12when or have you continued to you know
24:15as you continue to sell more units and
24:17add more different types of solutions
24:20products and services to to your entree
24:23of you know products you’ve had to sort
24:28of change people that are helping you
24:30manufacture this yeah what we what
24:34happened was we got our first large
24:36order where was several talents and we
24:40were at our manufacturer our tournament
24:42manufactures time and he needed six
24:46weeks to make it which is understandable
24:49for what they were doing for us but we
24:51had a 40 we kind of agreed with the
24:53store bare selling it – and what’s that
24:57caused us to do Brian and I we’re
25:00sitting outside in the car after that
25:01meeting and like we have no ways to
25:04deliver the Sun time let’s open up our
25:07cell phones and start calling
25:08manufacturers and in the state of
25:11Maryland so we sat there and we called
25:13up a bunch of places that has the
25:16equipment that we need and even if they
25:18advertise themselves as a co-packer or
25:20not we just do that the product they
25:23made we could make our jobs then on the
25:25same equipment and we were lucky to have
25:29one of them call us back the next day
25:30and he had actually told us that he was
25:34actually a customer of ours
25:35he bought Java Zen at Mom’s organic
25:37market our first store and he would be
25:41an honor for him to make it for us so we
25:43were able to scale up to what we make it
25:46on now is a blender that can do over
25:49seven pounds at a time in four minutes
25:51so that’s uh we are really lucky to be
25:53able to just find someone they knew us
25:55had the connection and they can happen
25:57so the fact that you’re in 200 stores
25:59you’re obviously on Amazon how many
26:02units would you say that you’re selling
26:05for example in 2016 how many units how
26:07many units for example this year are you
26:10slated to sell and what type of gross
26:13revenue are we talking about we can’t
26:15share specific gravity figures because
26:17of some agreements that we have but
26:19we’re shipping out thousands of unit
26:21every single month and
26:23growing over 20 percent every single
26:24month as well are you are you able to
26:26give us ranges for example or are you
26:28okay with that whatever you’re
26:29comfortable in doing just just to kind
26:31of give us an idea in terms of you know
26:33when you started where you’re at now and
26:36sort of where do you go from here which
26:38is really my next question gerrae so
26:40when we first started the company walls
26:42in college we sold about $12,000 in that
26:46first year mainly for the farmers
26:47markets in those early stores and then
26:49the second year we grew about 750
26:53percent and we matched up same growth
26:55last year so I guess you do the math you
26:58work backwards yeah and how many how
27:00many years have you now been selling the
27:02product it’s been four years three and a
27:04half years actually right now does
27:06Amazon also host your website in terms
27:09of the traffic our website are is hosted
27:12on Shopify and we found that ideas very
27:14versatile platform where we’re able to
27:16have lots of easy plug-ins and
27:18constantly be testing and changing or
27:21fastpitch Mitchell Chad Road comm slash
27:24books for books audiobooks guest
27:27recommendations and the books that I
27:30read to start off each day sponsors are
27:33fast pitch my book club recommendations
27:36that get Mitchell Chad Road calm slash
27:39books to see more of my recommendations
27:41and recommendations of our guests just
27:43go to Mitchell Chad Road comm slash
27:46books it’s your number one resource for
27:49book reviews and recommendation what
27:51book could you recommend to the audience
27:53one not only business books but
27:54inspirational books for our startups and
27:57to get ideas mission in a bottle my
27:58staff Goldman to honor honesty that
28:00walks you grew many many many of the
28:03challenges that you’re going to say
28:04pardoning a food or beverage company and
28:07it doesn’t in a fun way it’s almost a
28:09comic book style where it really gets
28:11you to connect emotionally with what’s
28:12going on show note are going to be back
28:14at Mitchell chadroy calm slash show 0
28:17for 9 also you know we’re really
28:19resourceful here we like not only free
28:22resources and great stories like you
28:24have but you’re obviously an
28:25entrepreneur that obviously has been
28:27extremely resourceful so with that in
28:30mind it’s all about productivity and
28:32really good apps so can you recommend
28:35and recommend something to the
28:36audience sure I have been running around
28:39with a lot of different ways to manage
28:40my day to date hat and different system
28:43organizing what I have to do and what
28:45I’d like to though it’s not an app but
28:47it’s pretty easy system of organizing
28:49what your daily to do which is going to
28:52look like and it starts with having what
28:54is your most important task of the day
28:56you pick one thing that’s the one thing
28:58that you are going to be happy if that
28:59is all you complete it and then it goes
29:01into three to five of your secondary
29:03tasks that you need to do and those are
29:05things that would make you only make the
29:08day better but you’re not a lot of start
29:10on them though you do the most important
29:11after the day and then below that
29:12additionals has another level of your
29:14watch 2006 is a secondary pass so I seem
29:16actually send over a temp with you you
29:18add to show notes for people to use I
29:20found that a lot of times as a CEO of
29:22the company there’s so many things I can
29:24be doing I should be doing I want to do
29:26a lot of times I would be very
29:28productive throughout today but at the
29:29end of the day I wouldn’t feel like
29:31build and feel like I did what I needed
29:33to do is starting the day or even the
29:36night for picking what will make you
29:38fulfilled and setting that intention
29:39before you heart today you can then go
29:41before you’re about to wind down for bed
29:43look at it and feel accomplished and
29:45proud that you did what you said you
29:46would do I’ll wrap up round
29:48Mitchell Chad row comm / photo for all
29:51your graphic design so how could people
29:54stay in contact with our the best way is
29:56to find me on LinkedIn and the also I am
30:00easy to read my email Eric at drinks
30:03Townsend calm you can send an email
30:05through the website and they’ll go
30:07straight to me I see every email that
30:08comes in and I’d love to hear from
30:10anyone who wants to know more about jobs
30:12then know more about my story wanna chat
30:14love chatting just here to message
30:16through the website or weeks in and well
30:18that the kind of check three main
30:20takeaways that you can leave our
30:22audience main takeaway first takeaway is
30:24get started when you have an idea get
30:27out of your head and into the market
30:29start asking questions are selling your
30:31product because if you can’t sell your
30:33product then nothing’s going to happen a
30:35lot of times what I found even with
30:37myself when I was working on other
30:38business ideas I would spend time
30:40planning them out on a spreadsheet and
30:42or whatever you have it I never actually
30:45just go to who my customer OD is a but
30:48that’s one of the biggest things that’s
30:50really helped us in our journey and ii
30:52would say this yeah number two is that
30:55make sure that you understand why you
30:58are doing what you’re doing
31:00starting a business is by no means an
31:02easy task it is straining emotionally
31:06physically spiritually and there’s been
31:09a moment where you’re I found myself
31:11musically waking up and having to take
31:14care of virtues that come up whether
31:16it’s manufacturing or anything and it
31:18becomes a lot easier when I can look at
31:20myself today I know why I’m doing this
31:22and I’m doing it to make people’s lives
31:24healthier and to me that’s inspiring and
31:26you give me energy whenever I need it
31:28and three health matters how often is
31:30take care of your health because that’s
31:32all you have and it can make you more
31:34productive if you take an hour to go to
31:36the gym it will buy you two hours of
31:38productivity so taking care of your
31:39health is the name of the game just want
31:41to thank you so very much
31:42and we’re really looking forward to
31:44continuing to keep in contact and
31:46finding out what the next step is here
31:48with the company and with you thank you
31:49so much for having me you take care that
31:51I’ll be talking to you real soon be good
31:53bye bye in closing let me have for my
31:56listeners helpers please subscribe to my
31:58email list at Mitchell Chad Road comm
32:00slash sign up you will get all the full
32:03interview transcripts my ebook 30 tools
32:06to start off where I talk about these
32:07free resources in show zero zero stick
32:11you’ll get the startup checklist
32:13education and training materials and
32:14other resources just by signing up at
32:17Mitchell chadroy comm slash sign up
32:32back at Mitchell Chadwick – slash signup
32:35help me boost the rankings of the listen
32:37up shell this startup entrepreneur
32:39podcast by providing a well written
32:42review in iTunes
32:43Mitchell chadroy comm slash iTunes it
32:46helps other people find the show if you
32:48actually need instructions on how to do
32:51this you can find that back at Mitchell
32:53chadroy com sign up thank you so much
32:56for subscribing to my email list and
32:58providing a written review on iTunes
33:00until next time

The post Caffeine Guru Javazen Health Entrepreneur Eric Golman Show 049 was republished on

Leave a Reply